Let There Be Lumière
December
28, 1895 is probably the most famous date in the history of cinema. On a winters
day in Paris, Auguste and Louis Lumière publicly exhibited in the Salon Indien
of the Grand Café on the Boulevard des Capucines moving images, which included
the arrival of a train at La Ciotat.It was the first time motion pictures
- and documentary ones at that - had ever been shown. The screening was so
shocking that some members of the audience reportedly ran from their seats
in fright.
In 1895 the railway network was a potent symbol of the
burgeoning industrial revolution. Today the introduction of digital technology
to the distribution and exhibition phases of the film industry could similarly
represent a cultural revolution. Indeed, one might argue that the terrified
reaction of spectators to the images of the arriving train produced by the Lumière
brother's cinématographe has been repeated by Hollywood in its well-documented
fear and loathing of the consequences of a purely digital cinema industry.
Hollywood is most associated with the definition of D-Cinema, or Digital Cinema.
D-Cinema has been defined as the replacement of analogue 35mm feature films
and optical mechanical projectors with digital files that are shown cinematically
on high-resolution digital projectors. E-Cinema, or Electronic Cinema, is any
content shown electronically or digitally to a public audience in an out-of-home
environment. Thus D-Cinema is a high-end subset of E-Cinema. These definitions
though are becoming outdated. Networks such as Digitala Hus in Sweden and the
UK Film Council's Digital Screen Network already transcend such categorisations.
Digital pre-production, production and post-production are already commonplace
in the cinema industry. The digitisation of its distribution phase means that
motion pictures can be forwarded with greater alacrity and with lesser costs
than the often awkward physical delivery of individually-struck 35mm prints.
There are three main routes of digital delivery: satellite, by fibre-optic cable
(potentially using existing ICT infrastructure such as the Internet), and with
portable hard drives and DVDs.
Currently when a 35mm feature film arrives for exhibition it is made-up: it
is spliced onto a single platter containing cinema trailers, advertising, content
trailers and the main presentation. Automation cues to control auditorium lights
and curtains are tagged to the print and read by an automation system. Server-based
technology replicates this process digitally, as well as offering improved operational
flexibility for cinemas such as ticketing. Digital projection is the final crucial
phase.
The evolution from analogue to digital for the music industry has not been without
complications, and the introduction of digital technology to the cinema industry
has been no different. A future article will elucidate some of these issues.
The opportunities of this new system, however, are remarkable. Digital technology
is an opportunity for producers, distributors and exhibitors to more accurately
articulate and stimulate the desires - both conscious and unconscious - of a
cinema audience. The prohibitive costs for digital filmmakers of transferring
to 35mm are eliminated. It is a lifeline to low-to-medium budget filmmakers
unable to secure decent openings from risk-averse distributors. Arthouse cinemas
struggling against multiplex dominance could regenerate and as a result better
discover and nurture those communities that are ill-served by Hollywood fare.
Vocational education activities can be more vertically integrated - transforming
the cinema industry from one of exclusivity to one of inclusivity.
The
Lumière brothers successfully exhibited using their cinématographe documentary
films all around the world. At the same time in the United States, Thomas
Edison's inflexible, immobile and unwieldy Kinetograph languished by comparison.
The Lumière's cinématographe was a superb innovation that could capture motion
pictures and also exhibit them - sometimes within the space of a few hours.
One can of course only speculate but if they were living today might they
be digitally exhibiting documentaries shot on DV and distributing them by
satellite all around the world?
The history of cinema - and of art - has been at times pre-occupied by a perceived
conflict between beauty and truth. The documentary, however, is a compelling
argument that truth of itself is beautiful. The reaction of audiences to the
documentary films of the Lumières, and to the beginnings of the cinema industry
are testament to this. The introduction of digital technology to the distribution
and exhibition phases of the cinema industry could herald a re-beginning. Is
there a lesson to be learned by us all from the first day of its inception in
a Parisian café in 1895?
Michael Reilly
Docspace Researcher
08/04